en.Wedoany.com Reported - GoDaddy and Infoblox have announced a joint effort to advance two complementary open standards based on the Domain Name System (DNS)—DNS-AID (DNS for AI Discovery) and ANS (Agent Name Service)—building the underlying infrastructure for AI agent identity authentication, service discovery, and cryptographic verification on the open internet. The two companies explicitly reject the path of allowing a single vendor, platform, or registry to monopolize the naming and verification authority for AI agents, instead choosing DNS, a global distributed system that has operated for forty years, as the foundation of trust.
Jared Sine, Chief Strategy & Legal Officer at GoDaddy, stated in the joint announcement a key judgment: agents can only unlock their full potential on the open internet if people and systems can verify the identity of who they are interacting with. Adopters of the ANS open standard will directly leverage the DNS infrastructure, the only system on today's internet with global scale and real-time responsiveness, without relying on any proprietary registration system. Wei Chen, Chief Legal Officer and Executive Vice President of Regulatory Strategy at Infoblox, drew on early internet history to provide context for this technical approach—DNS once replaced the centralized "phone book" with an open, federated protocol, and forty years later, it remains the gold standard for digital trust and the scalable foundation for discovering and verifying agents, Model Context Protocols, services, and endpoints.
From a technical division of labor perspective, ANS anchors the "identity" dimension, providing a uniquely named DNS record for each AI agent and binding a cryptographic signature via Public Key Infrastructure (PKI), allowing any third party to independently verify the agent's ownership and authenticity. DNS-AID anchors the "discovery" dimension, allowing agent operators to publish metadata such as functional descriptions, service endpoints, and supported protocols into DNS records, enabling other systems to learn "what the agent can do" and "how to connect" through standard DNS queries. Both share the DNS and PKI technical foundation, forming a complementary trust layer and discovery layer for the open agent internet within the DNS system—in short, ANS answers "who you are," while DNS-AID answers "what you can do and where to find you."
The design philosophy of ANS allows agent operators to use their existing domain names as agent identity identifiers, eliminating the need to register with a new proprietary naming system. GoDaddy is a co-author of the ANS Internet Engineering Task Force (IETF) draft and a major contributor to its open-source implementation. DNS-AID is also being advanced as an IETF draft and open-source software, defining how agents can publish discoverable metadata using existing DNS record types such as RFC 9460 Service Bindings (SVCB), DNS-SD service discovery, DNSSEC security extensions, and DANE authentication. It is not owned by any single enterprise and can be independently implemented by any organization, platform, registry, or agent framework.
Openness and interoperability are the core principles driving this joint standards advancement. Infoblox and GoDaddy concur that agent discovery and identity should be based on open, auditable, and cryptographically verifiable signals, rather than being controlled by a single vendor's proprietary scoring system. Wei Chen also issued an open invitation to the entire industry, calling on cloud service providers, agent platform vendors, registries, security companies, and standards organizations to participate in this open standards effort to build a fully federated and distributed agent identity infrastructure.
GoDaddy, headquartered in Tempe, Arizona, USA, is the world's largest domain name registrar, providing domain, website, e-commerce, and payment services to millions of entrepreneurs globally. Its AI-driven product, GoDaddy Airo®, helps small businesses get online and start operating within minutes. Infoblox, headquartered in Santa Clara, California, USA, is a core provider in the hybrid multi-cloud networking and proactive security sector. Its DDI platform integrates networking, security, and cloud services, serving a majority of Fortune 100 companies and over 6,000 organizations.
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