en.Wedoany.com Reported - Tata Motors is adjusting the platform selection path for its premium electric Avinya series, which will no longer be based on the originally planned Jaguar Land Rover Electric Modular Architecture (EMA), instead adopting the Freelander platform co-developed by Chery Jaguar Land Rover (CJLR) and China's Chery.
This strategic shift aims to leverage a mature platform to reduce development costs and accelerate time-to-market. Tata Motors confirmed in a statement that the Avinya series will be developed as a global premium brand for the next-generation electric vehicle portfolio, based on multiple scalable platforms and architectures, and leveraging Tata Motors' design, engineering, and integration capabilities. The company's collaboration with Jaguar Land Rover and its partners will be a key pillar of its global premium EV journey, expanding the Avinya product portfolio across different segments and regions.
The first Avinya model is planned for launch in India in 2027. It will utilize the Freelander platform produced by Chery Jaguar Land Rover and be manufactured at the recently commissioned TMPV-JLR plant in Panapakkam, Tamil Nadu. The vehicle integrates modern advancements with engineering fundamentals, aiming to deliver a premium EV experience.
For consumers, the core value of this shift lies in two aspects: cost and delivery timeline. The EMA architecture is positioned at the high end, while adopting the Chery-Jaguar Land Rover platform helps Tata optimize pricing and bring the Avinya series to market earlier.
The Freelander platform features an 800-volt electrical architecture, the same high-voltage setup used in the recently launched Freelander 8. This architecture supports DC fast charging up to 350 kW, enabling rapid recharging with compatible charging infrastructure. Additionally, the platform offers flexibility to support pure electric, plug-in hybrid, and range-extender powertrains, with the range-extender option providing practical value in regions with underdeveloped charging networks. Whether Tata will adopt all three powertrain types for the Avinya series remains to be confirmed.
The first Avinya model will be an SUV over 5 meters in length, expected to offer battery options between 65 and 80 kWh (final figures pending confirmation). Tata plans to retail the Avinya through channels independent of its mainstream dealer network, currently evaluating an online configurator, aiming to position the series as a premium product distinct from the brand's mainstream identity.
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