German KUKA Collaborates with Samsung to Create Immersive Robot Showroom

2026-06-05 09:26

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en.Wedoany.com Reported - KUKA has combined robotic craftsmanship with display technology from Samsung Electronics in its new showroom at its headquarters in Augsburg, Germany, creating an immersive experience space. The dynamic art installation at the center of the showroom consists of two KUKA industrial robots that synchronously move a 65-inch Samsung smart signage display. In front of the installation is a wall of 64 Samsung IEA Indoor series 4K LED displays with a pixel pitch of 2.0 mm, delivering clear details and vibrant colors.

In another area of the showroom, five vertically mounted 105-inch Samsung QPDX-5K smart signage displays (21:9 format) simulate a realistic "production window" effect, allowing visitors to feel as if they are looking directly into an automated production line. Additionally, the showroom is equipped with 16 Samsung VMC-R video wall displays to expand the visual range.

Each KUKA robot synchronously moves a 65-inch Samsung QM65C smart signage display, delivering a stunning performance.

Samsung display technology highlights the precision of KUKA robots through motion, color, and digital storytelling.

Lorenz Löbermann, Head of Global Brand Management at KUKA Group, stated that the goal is to make complex technology accessible and engaging, and Samsung displays meet these needs. The project integration partner, MEDIA tek, customized and installed a solution combining LED, large-format LCD, and video wall displays to create a cohesive immersive experience. Amit Chatterjee, Pre-Sales Solutions Manager at Samsung Electronics Germany, noted that they collaborated with KUKA and MEDIA tek to implement a project that makes smart technology and high-quality projects accessible to everyone.

Vertically mounted Samsung QPDX-5K smart signage creates a 'production window' effect in the KUKA automated production environment.

Through the integration of robots, displays, and digital content, the showroom showcases the actual state of automation in motion, rather than a static concept. For KUKA, this space connects its engineering heritage with a more understandable vision of automation, highlighting how systems move, respond, and create new possibilities for industry.

KUKA robots dance in harmony with dancers displayed on the large Samsung LED signage (IEA series) behind them.

Through this project combining large-scale digital displays, robots, and dynamic content, Samsung Electronics demonstrates that complex ideas can be conveyed with higher clarity, impact, and accessibility, and continues to explore how next-generation displays can shape business environments and create more engaging experiences.

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