en.Wedoany.com Reported - One and a half years after acquiring South Korea's Bluebird, TSC Auto ID Technology is integrating the products and channels of both companies to expand total solutions in the automatic identification and data collection field. Benoit Charnallet, Regional Product Sales Manager for Europe, the Middle East, and Africa, explained that the primary goal of the integration is to leverage product complementarity—TSC focuses on thermal label printing solutions, while Bluebird provides mobile and fixed terminals with expertise in RFID—to meet the comprehensive data collection and system integration needs of supply chain customers. On the sales and distribution front, Bluebird has a weaker presence in Europe and can benefit from TSC's extensive global, European, and French distribution network. Organizationally, Bluebird has no subsidiaries in Europe, whereas TSC has its headquarters, technical team, and repair center in Germany, along with sales and pre-sales teams in various countries. These resources will be used to expand the business from printing solutions to the AIDC field.

The acquisition integration also brings customer-level complementarity—Bluebird's clients include large enterprises such as the French National Railway Company (SNCF), while TSC's existing network can provide them with deeper technical support and services. Currently, the team has begun expanding the product range from label printing to comprehensive AIDC solutions.

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