en.Wedoany.com Reported - According to Omdia's "TV Sets (Emerging Display Technology) Market Tracker Report for Q1 2026," released on June 4, global TV shipments in the first quarter of 2026 increased by 6% year-over-year to 50.3 million units, driven by retailers stocking up in advance for the 2026 World Cup.
All regions worldwide, except mainland China, achieved year-over-year growth. The Chinese mainland market was the only region to decline, as local demand remained weak following the waning effects of domestic stimulus policies in 2025. The two fastest-growing regions were both developing economies: Asia and Oceania grew 13% year-over-year, while Latin America grew 12%. Due to weak domestic demand in China, Chinese manufacturers exported more TV products to these regions, thereby driving local market growth.
North America saw particularly strong growth, with shipments increasing 11% year-over-year, despite the region being a highly saturated market. This growth was driven by multiple factors, with the U.S. market performing especially well. As a co-host of this year's World Cup, the U.S. market provides retailers with a clear opportunity to promote TV products more aggressively. Meanwhile, competition among retailers remains fierce, with Walmart's strategy focusing on expanding the coverage of the Vizio OS ecosystem (integrated into Onn. and Vizio TVs) and monetizing through advertising-related revenue rather than relying solely on hardware sales profits.
Omdia's latest database has begun tracking RGB LED TVs. This technology was initially expected to compete directly with OLED TVs, both positioned in the high-end price range. Although RGB LED TV shipments were only 39,400 units in Q1 2026, a relatively small share, the technology is expected to play an increasingly important role in 2026 and beyond. This growth will be driven by more manufacturers launching related models, while RGB LED technology is also expected to gradually expand into the mid-range TV market, similar to Mini LED technology.
Matthew Rubin, Research Manager for TV at Omdia, stated that the Chinese market is leading in the adoption of RGB LED TVs, primarily because TCL and Hisense have launched related models ahead of other international markets. As more models are introduced before the World Cup, shipments of this technology are expected to accelerate rapidly.
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