US Visa Partners with OpenAI to Turn ChatGPT into a Buyer Assistant
2026-06-11 09:35
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en.Wedoany.com Reported - Visa and OpenAI announced a partnership on June 10 to transform ChatGPT and all of the company's platforms into a "buyer assistant," aiming to accelerate transactions fully executed by AI agents without human intervention. Catarina Tobar, Senior Director of Products and Partnerships at Visa, stated that consumers still participate in the process by approving purchases, but the vision is to reduce manual intervention, with purchasing behavior increasingly delegated to agents. Under the agreement, Visa will provide payment networks, tokenization, identity verification, and risk monitoring systems, enabling OpenAI agents to conduct transactions securely. Purchases will be made within user-defined parameters such as spending limits, authorized categories, and requirements for additional approvals.

OpenAI Visa

The solution is currently available only in the United States, but plans are in place to expand to other countries. Brazil is one of Visa's priority markets, but implementation will require adjustments due to local specificities. Catarina Tobar noted that in Brazil, considerations such as installment payments, integration with digital wallets, and different payment methods must be addressed, and Visa is working to ensure the ecosystem is ready for this new wave of commerce. Visa has already initiated this process through the "Visa Agent Ready Program," aimed at preparing issuing banks and other market participants for payments conducted by AI agents.

In May of this year, Visa announced a pilot project with a Brazilian bank to test purchases executed by AI agents. The project provides a preview of this technology, and Visa hopes to scale it up through its partnership with OpenAI. Visa has invested significant resources to ensure that issuers are prepared in a production environment. Visa also announced new tools for the industry, including a certified agent directory, a classification system to assess their reliability, and an artificial intelligence model trained on billions of transactions to detect fraud and improve approval rates.

Visa is strengthening its stablecoin infrastructure. Stablecoins are cryptocurrencies pegged to traditional currencies such as the US dollar. Visa says it processes approximately $7 billion annually in such operations and plans to expand the use of these assets in everyday payments. It is expected that AI agents will change how people shop, and stablecoins have the potential to transform how funds flow behind these transactions.

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