en.Wedoany.com Reported - The Korea Creative Content Agency (KOCCA) has ended its 20-month leadership vacuum, with the Ministry of Culture, Sports and Tourism appointing Kim Yoon-ji, a researcher in the content field, as the new CEO to normalize the organization and revitalize its industry role. This appointment came after all candidates in the first open recruitment were deemed unqualified, reflecting the high demands for the new leader's expertise. With the current government setting "K-content-led cultural exports worth 50 trillion won" as a national goal, KOCCA bears greater responsibility than ever before.
KOCCA's budget for this year has increased to 705.1 billion won, with a significant rise in export-related budgets. However, the agency must overcome structural limitations hidden behind surface-level growth. Despite the significant global influence of K-dramas and K-pop, a substantial portion of profits is monopolized by global platforms. To reduce platform dependency and enhance the negotiating power of Korean companies, strengthening intellectual property (IP) creation and self-reliance has become an urgent task, requiring multi-dimensional strategies to secure local IP.
Policy restructuring in response to the era of artificial intelligence (AI) is also non-negotiable. KOCCA must focus on accelerating AI transformation, going beyond current production support or talent training. The agency should begin establishing fundamental systems and infrastructure needed on the ground, such as standards for AI learning data usage, copyright protection, and creator rights. Through a harmonious design of technology adoption and industry cultivation, AI can become a new engine for K-content.
The synergy between the Minister of Culture, Sports and Tourism and the CEO of KOCCA is seen as key to the command tower of content policy. If the minister's practical sense accumulated in the media and industry sectors combines with Kim Yoon-ji's academic and systematic theories, it will create a powerful synergy for K-content strategy. As the global content market changes rapidly, the new CEO must leverage her academic expertise to lead organizational innovation and tackle the mounting market challenges, transforming KOCCA from a mere support agency into a pioneer expanding the horizons of the Korean content industry.
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