Belgian startup TurnUp secures €2 million seed round
2026-06-15 14:22
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en.Wedoany.com Reported - TurnUp, a startup based in Ghent, Belgium, has raised €2 million in a seed round led by Newion, with participation from RDY Ventures. The company has developed an AI platform designed to help dental and medical practices reduce patient no-shows and last-minute cancellations.

Missed appointments pose a costly challenge for healthcare providers. Estimates suggest that no-shows cost the healthcare industry hundreds of billions of euros annually, while front desk teams typically rely on manual processes such as phone calls, waitlists, and appointment reminders to fill gaps on short notice.

Founded in 2022 by Nicolas De Bruyne and Jona Decubber, TurnUp appointed Koen Lepez as CEO in 2024 after he made an initial investment in the company. The startup has built an AI platform that integrates with existing practice management systems to predict no-shows and automate follow-up actions.

By analyzing historical patient data, scheduling patterns, and external factors, the platform identifies patients likely to miss their appointments and proactively reaches out through targeted communication. Beyond prediction, the platform also automates tasks such as appointment confirmations, cancellations, rescheduling, and waitlist management. Its AI receptionist, Elissa, contacts patients across multiple languages and outside regular office hours, helping practices reduce administrative workload and better utilize available appointment slots.

Currently, TurnUp serves over 250 clinics in Belgium, the Netherlands, and the UK, covering more than 2,500 dentists. According to the company, the platform has helped prevent over 500,000 no-shows while saving tens of thousands of hours of administrative work for front desk and practice management staff.

Koen Lepez, CEO of TurnUp, said: "We always start from the same question: how can we ensure every chair in a practice is filled? No-shows are the biggest barrier to occupancy. In Belgium, the Netherlands, and the UK, we have proven that this problem can be solved. Now we want to do the same for every care facility in Europe, and then the United States. The scale is there."

The company will use the funds to expand its commercial operations, strengthen its technology team, and accelerate growth in the UK, where it is already running a pilot project with a group of 400 healthcare facilities.

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