en.Wedoany.com Reported - Leveraging the global memory supply shortage, Samsung Electronics has reclaimed the top position in smartphone shipments in Africa.

According to data released by market research firm Counterpoint Research on the 23rd, smartphone shipments in Africa fell 12% year-on-year in the first quarter of 2026. The market contraction was driven by rising memory prices and supply shortages.

Samsung Electronics' first-quarter shipments surged 32% year-on-year, with its market share rising from 20% last year to 26%. Chinese brand TECNO, which held the top spot with a 27% share last year, saw its share drop to 24%, falling to second place. TECNO's shipments declined 12% during the same period.

Counterpoint attributed Samsung's shipment growth to its ample inventory, which allowed it to fill the market gap left by Chinese brands hampered by supply shortages. Specifically, itel shipments fell 38%, Infinix dropped 24%, and TECNO declined 12%.

Samsung Electronics also continued its growth trajectory in Africa's 5G smartphone market. 5G smartphone shipments in the region rose 19% year-on-year in the first quarter, with Samsung and HONOR serving as key growth drivers.

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