en.Wedoany.com Reported - On June 24, China's AI HR technology company Beisen announced its transformation from a traditional "HR software" vendor to an "AI application" company in the human resources field, launching a one-stop AI HR expert platform called Mavens. In its annual report, Beisen Holdings Co., Ltd. stated that it will introduce Mavens in an AI-native manner. The platform will include over 15 digital HR experts, such as AI talent officers, AI scheduling specialists, and AI training operations experts, providing employees with expert-level HR services through digital HR and restructuring the organization's HR capabilities.
Mavens is not a single recruitment tool but an AI application platform that repackages HR scenarios such as recruitment, learning, performance management, and employee services. Beisen Holdings Co., Ltd. stated that HR software is no longer just a traditional HCM system but an integrated platform capable of understanding scenarios, matching corporate policies, and executing tasks. Enterprise customers' demand for AI has also shifted from trial use of efficiency tools to intelligent decision-making, talent quality improvement, and organizational cost reduction.
The data disclosed by the company provides more direct support for this transformation. During the reporting period, the total cumulative contract value signed for Beisen's AI Family product suite exceeded 87 million yuan, a tenfold increase year-over-year. The number of AI customers surpassed 1,400, with AI customer penetration exceeding 15% of the total customer base. Beisen also stated that the AI Family 2.0 product matrix now covers 10 major AI Agents and over 500 AI product features, spanning more than 50 core HR scenarios including recruitment, learning, performance management, and employee services.
Beisen had previously launched native AI agents such as AI interviewers, AI leadership coaches, and AI training assistants. Among them, Beisen's AI interviewer uses digital humans to simulate real interviews, emphasizing assessment accuracy and candidate experience. As of March 31, 2026, this product served 619 active customers, with newly signed contract value exceeding 21 million yuan during the reporting period, a more than threefold increase year-over-year. The report also noted that the product has served enterprise clients including Changan Automobile, China Star Optoelectronics Technology (CSOT), Haier, and ChangXin Memory Technologies (CXMT).
In the HR management process, AI application deployment is expanding from "assisted writing, resume screening, and interview recording" to business judgment. Beisen defines Mavens as an AI HR expert platform, with the core change being that AI takes on more specific HR roles: assessing candidate fit in recruitment scenarios, generating courses and training scripts in learning scenarios, supporting indicator analysis in performance scenarios, and handling policy Q&A and process execution in employee service scenarios. For large enterprises, the value of such systems lies not only in saving time for individual HR positions but also in consolidating dispersed experience, policies, and data within HR teams into reusable intelligent services.
This transformation by Beisen also signals a shift in the competitive focus of HR SaaS vendors. Previously, enterprises purchasing HR systems primarily focused on process coverage, organizational structure, compensation and performance, recruitment management, and system integration capabilities. With the advent of AI applications, customers will pay more attention to whether the model understands HR context, can integrate into real business processes, and can produce quantifiable results in recruitment, training, performance, and employee service areas. If Mavens is implemented as planned, it will become a key product line for Beisen's transition from an integrated HR SaaS provider to an AI HR application company.
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