en.Wedoany.com Reported - LG CNS recently announced that, in collaboration with the Seoul Business Agency (SBA), it will host a participatory exhibition themed "When Technology Meets People: Connecting to the Heart" from the 1st to the 20th of next month at the Dongdaemun Design Plaza (DDP) exhibition hall in Seoul. The exhibition aims to transform digital technologies such as artificial intelligence (AI) and robotics into artistic content, allowing visitors to understand these technological concepts through everyday experiences while strengthening the company's brand experience (BX).

The exhibition enables visitors to personally experience the impact of future core technologies on daily life through four major programs: performances, media content, dialogues, and hands-on activities. The exhibition content is based on LG CNS's BX project, which won four awards at last year's Germany iF Design Award, incorporating the brand philosophy and identity of the "BX Net" and a self-developed font system. The exhibition concept also won an award in the "Social Impact Exhibition" category at this year's iF Design Award.

In the performance segment, Automated Guided Vehicles (AGVs) will participate in a runway show alongside LG CNS's brand character "CieNuS." A holographic play visually depicts scenes of digital technology integrating into the daily lives of families and friends. The media content revolves around the core theme "Ball of Connection," presenting visual elements such as dots, spheres, and heart shapes when viewed from different angles, conveying the meaning that technology connects people and society in various ways. The exhibition site also introduces LG CNS's digital technologies applied in fields such as transportation, finance, logistics, and commerce.

During the exhibition, dialogue sessions featuring experts from culture, art, science, and humanities will be held, with AI, brain science, and psychology experts discussing social changes and the role of humans in the AI era. Additionally, hands-on activities for making keychains and mugs using the brand character and font are prepared. Ji-yeon Yoo, head of LG CNS's Brand Experience Strategy Team, stated that this exhibition attempts to transform technology into visible and tangible experiences in daily life, prompting people to reflect on how technology should guide human life and society.

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