en.Wedoany.com Reported - Lola Valentina, a design company and linen rental business based in Chicago, USA, has adopted a reusable packaging system developed by FedEx and Returnity within its existing parcel workflow, integrating it into the FedEx network.

The packaging system is designed to support a controlled closed-loop shipping environment incorporating reusable shipping modes, with guidance, training, and support provided by Returnity and FedEx. Lola Valentina stated that within the first six weeks of implementation, the company expanded the project scale with additional packaging boxes due to increased demand. The company noted that the flexibility of the rental model allowed it to quickly scale usage without investing in reusable packaging itself. This system aims to address long-standing adoption barriers, including cost, complexity, and compatibility with existing parcel networks.

Valentina Fonseca Krug, CEO of Lola Valentina, pointed out that scaling a brand like Lola Valentina requires infrastructure that supports creativity and consistency. As the company grows in the event rental market, the reusable packaging box solution enables it to reduce waste and streamline shipping and return processes for customers.

Returnity recently announced a free pilot program for qualified B2B shippers operating reusable delivery and replenishment flows, available for a limited time, in response to rising corrugated packaging prices. Companies that launch the pilot within 30 days and advance to broader deployment within 60 days after completion will be eligible for preferential reusable packaging box rental terms.

In related news, online printing shop Flyeralarm partnered with packaging recycling network Reuse.Me to incorporate approximately one million A4 shipping boxes into its closed-loop system, aiming to circulate the packaging multiple times before recycling. Through this joint project, the companies encourage other businesses to initiate their own transformation processes, emphasizing system integration with existing workflows, scalability, and measurable impact.