en.Wedoany.com Reported - After building one of India's largest connected consumer ecosystems with over 40 million users, Fire-Boltt has announced its entry into the smartphone segment with the launch of a new Indian-made smartphone brand, boltt, which will be sold through Flipkart and other distribution channels.

This move marks Fire-Boltt's transformation from a wearable leader to a broader consumer technology company. Leveraging years of consumer insights and category experience, the brand brings its user-centric philosophy to the smartphone category, which is at the core of daily digital experiences.

Made in India and designed specifically for Indian consumers, boltt embodies Fire-Boltt's commitment to local manufacturing, combining its market understanding with Flipkart's extensive reach to deliver a portfolio of smartphones to consumers nationwide.

The upcoming boltt smartphone portfolio will include 4G and 5G affordable devices in the Evo and Ace series, built around the principles of reliability, innovation, and accessibility. Designed to meet the real-world needs of today's Indian consumers, the portfolio aims to exceed user expectations through design, reliable performance, and practical features.

Arnav Kishore, Founder and CEO of boltt, stated that millions of consumers have integrated Fire-Boltt into their daily lives over the years, helping build one of India's largest connected consumer ecosystems. boltt represents a new chapter in this journey, as smartphones are now central to how people connect, create, learn, and pursue their dreams. A homegrown brand that truly understands Indian consumers has a significant opportunity. With boltt, consumer insights, technical expertise, and a commitment to India come together to create a smartphone experience designed specifically for the nation and built for the future.

Mukund Kedia, Senior Director at Flipkart, noted that Flipkart is committed to delivering a premium smartphone experience to every consumer in tier-one and non-tier-one cities. Leveraging Flipkart's distribution scale and reach, combined with boltt's 4G and 5G devices designed for everyday needs, consumers across the country can now own smartphones that offer durability, performance, and innovation.

With deep penetration in tier-two and tier-three cities, a logistics network, and a track record of driving smartphone adoption, Flipkart will play a key role in supporting boltt's nationwide rollout. More details about the boltt smartphone portfolio will be announced in the coming weeks.