en.Wedoany.com Reported - Onic has launched Onic AI Assist, an intelligent chat assistant integrated into the Onic app and web interface, providing customers with AI-driven problem-solving support at no additional cost. This tool allows users to ask questions in natural language and receive guided responses for services such as SIM activation, plan management, payments, data usage, connectivity troubleshooting, and travel or roaming support. When human assistance is needed, AI Assist seamlessly escalates the conversation to the Onic customer support team while preserving the interaction context, enabling customers to avoid visiting service centers or waiting in call queues.
Designed for local users, the AI assistant understands Roman Urdu, Urdu-English mixed phrases, conversational messaging styles, and common spelling variations, allowing customers to communicate naturally without needing specific keywords or technical terms. John McEvoy, CEO of e& international's digital joint venture, stated that AI has the potential to make customer service faster, simpler, and more intuitive. Through Onic AI Assist, the company is leveraging it to eliminate friction in everyday telecom support, using the customer's language; when human service is required, the transition is seamless, and users do not need to repeat queries, reflecting how AI respects customers' time while making every interaction more personalized and connected.
Omer Bin Tariq, Country Head of Onic Pakistan, commented on the launch, saying that Onic AI Assist is built on a simple idea: support should be as effortless as everything else in the Onic experience. By understanding how customers actually speak, the company is eliminating the friction that has defined telecom support in Pakistan for years and replacing it with something faster, smarter, and truly useful. This launch marks another step for Onic in enhancing mobile experiences through digital innovation, bringing greater convenience, accessibility, and self-service capabilities to customers across Pakistan.
