en.Wedoany.com Reported - ReadyDig, an equipment dealer based in Colorado, is expanding its footprint in the local market by broadening its product lines and reinforcing its service commitments. With multiple locations in Hudson, Greeley, and Yuma, the dealer offers construction and agricultural equipment, covering sales, rentals, parts supply, and service support. As the exclusive authorized dealer of XCMG in Colorado, ReadyDig serves contractors, farmers, ranchers, landscapers, and fleet operators across the state.
Founded in 2024 and formerly known as MTC Equipment, ReadyDig underwent a rebranding under the leadership of President Loren Fehr and CEO Jeff Saad. According to Marketing Managers Lea El-Hage Boutros and Ramy Nassar, the company's name reflects its commitment to equipment uptime and customer support, ensuring machines are available when customers need them. Since the transition, ReadyDig has expanded from its Hudson headquarters to three locations, grown its workforce to over 70 employees, and serves a customer base that includes landscapers, agricultural producers, and construction contractors.
In recent years, ReadyDig's product portfolio has significantly expanded. As the exclusive authorized XCMG dealer in Colorado, the company offers the manufacturer's full range of excavators, wheel loaders, compact equipment, and other construction machinery. Additionally, ReadyDig represents brands such as Yanmar, Toro, JLG, CLAAS, and Kioti, and offers a variety of attachments suitable for construction, agriculture, and land management applications.
Despite the increase in product variety, service and customer support remain central to ReadyDig's business model. The company provides an uptime guarantee for XCMG equipment: if service is needed, a technician is dispatched within 24 hours; if the machine cannot be repaired within the specified timeframe, ReadyDig provides a replacement unit to ensure customers can continue working during repairs. This program was developed based on the understanding that equipment downtime can result in significant costs for contractors. El-Hage Boutros and Nassar stated, "Every hour a machine is down represents a huge cost. Keeping machines running is important because it means the work gets done."
ReadyDig also employs factory-trained technicians who undergo manufacturer training to support the equipment lines the dealer represents. El-Hage Boutros and Nassar emphasized the value of personal relationships. Sales staff work closely with customers, often addressing them by name, helping contractors, farmers, and ranchers find equipment suited to their operations. The dealer believes this approach helps build trust and creates a more personalized experience for customers. As ReadyDig continues to expand its footprint in Colorado, it is also strengthening the support services that have become core to its business. Equipment accessibility, responsive service, and strong customer relationships continue to drive the dealer's growth across the state.
