en.Wedoany.com Reported - Cellecor Gadgets is establishing its first overseas manufacturing base in Liberia, with plans to commence operations by the end of 2026. This strategic move marks the company's official entry into overseas manufacturing, aiming to serve the rapidly growing African consumer electronics market through localized production.
The manufacturing base targets the entire African market, enabling the company to capitalize on the increasing local demand for affordable consumer electronics and home appliances. Cellecor raised 30 billion Indian rupees through the issuance of Foreign Currency Convertible Bonds (FCCBs). The factory is expected to start operations by the end of 2026, with commercial production commencing shortly thereafter.
The production lines at the Liberia facility will cover a full range of products, including smart TVs, washing machines, air conditioners, air coolers, smartphones, feature phones, tablets, audio products, and small kitchen appliances. This makes the project one of Cellecor's largest manufacturing investments outside of India.
Africa, with a population exceeding 1.5 billion, is experiencing rapid growth in its consumer market. Accelerating urbanization, rising disposable incomes, and strong demand for affordable technology products present long-term opportunities for consumer electronics manufacturers. Cellecor aims to optimize logistics through local manufacturing, leverage favorable trade policies to enhance cost competitiveness, and establish a regional supply chain to support future growth.
Ravi Agarwal, Co-founder and Managing Director of Cellecor Gadgets Limited, stated that this marks a decisive step in the company's transformation from an Indian consumer electronics firm into a global brand. He believes the current opportunities in Africa are similar to those in India a decade ago, and establishing a local manufacturing and distribution ecosystem will help support sustainable growth in the region.
The company expects its African operations to generate approximately 45 billion Indian rupees in revenue during the first year of operation, with the potential to grow to between 150 billion and 200 billion rupees within the subsequent two to three years. In the fiscal year 2025-26, Cellecor reported revenue of approximately 129.2 billion rupees, with an EBITDA margin of about 5.5% and a PAT margin of about 3.1%. The company projects revenue of 180 billion to 200 billion rupees for the current fiscal year and plans to achieve 500 billion rupees in revenue from the Indian market within the next three years.
The Liberia project is expected to create over 200 jobs in its initial phase, while also enhancing the company's manufacturing capabilities, regional distribution network, and global brand presence. This expansion reflects Cellecor's long-term strategy to build a globally diversified consumer electronics business and reinforces India's position as an emerging hub for international consumer technology brands.
