en.Wedoany.com Reported - Amazon Web Services (AWS) announced a series of new programs and incentives at its New York Partner Summit, aimed at helping partners measure the impact of artificial intelligence, reach new customers, and generate recurring revenue.

These initiatives come at a time when, despite widespread AI adoption, only 39% of organizations can measure its profit impact, according to a 2025 McKinsey report.

AWS has developed a new Business Value Realization (BVR) model to help partners measure the impact of AI on customer business outcomes.

The model focuses on the post-sales phase, offering market benchmarking, funding tied to KPI achievement, and a new AWS certification granted to partners who demonstrate measurable results.

AWS believes that post-implementation follow-up with customers is critical to maximizing the value generated by AI projects.

This view aligns with the growing importance of customer success strategies in generating business outcomes. According to data provided by AWS, investing in customer success models can yield up to $3.50 in gross profit over five years for every $1 invested.

AWS also added that customers may be willing to pay up to 20% more for services from companies with proven results.

To help partners reach more customers, AWS Marketplace has added AI-powered features that facilitate more effective matching between customer needs and partner-provided solutions and services.

One of these is Agent Mode, an AI-driven assistant that allows customers to describe their needs and receive recommendations for solutions and services from AWS partners.

AWS also announced Marketplace Storefronts, personalized digital spaces where partners can showcase and sell their solutions, integrated into the AWS Marketplace platform.

This feature is already being used by companies such as Acce and SoftwareOne.