en.Wedoany.com Reported - LONGi and FC Bayern Munich held a press conference at the Rosewood Hong Kong hotel on August 6, 2026, announcing a global partnership. LONGi Chairman and General Manager Zhong Baoshen, FC Bayern Munich Board Member for Marketing and Sales Rouven Kasper, LONGi Vice President and President of the PV Products Center Charles Jiang, and Bayern legend Roy Makaay jointly attended the launch ceremony.
This marks LONGi's second major move in the global sports arena this year, following its partnership with the BMW BERLIN-MARATHON 2026. According to Wood Mackenzie 2026 data, LONGi is the world's No. 1 solar module manufacturer; FC Bayern Munich, founded in 1900, is Germany's record champion and boasts a fan base across every continent.
The two parties will jointly adopt "POWER ON, GAME ON" as their partnership slogan. POWER ON represents LONGi's delivery of clean energy to power plants, businesses, and households, while GAME ON embodies Bayern's football passion and global fan culture. The slogan will be used uniformly across joint campaigns, content production, and fan engagement as an expression of LONGi and Bayern's shared goals.
Founded in 2000, LONGi has focused on solar technology R&D for 26 years. Its silicon-perovskite tandem solar cell maintains the world record with a 35.5% conversion efficiency, and it has held the highest "AAA" bankability rating from PV Tech for 26 consecutive quarters. FC Bayern Munich, meanwhile, is renowned for its "Mia san Mia" identity and long-standing competitive standards. This partnership combines technological prowess with sport—solar energy advances through laboratory data and efficiency gains, while football carries ritual, competition, and the daily connection with fans.
LONGi's business spans utility-scale power plants, commercial and industrial projects, and residential systems. Zhong Baoshen said: "FC Bayern Munich and LONGi come from different fields, but we are driven by the same instinct: to keep improving, to keep challenging ourselves, and never to treat any achievement as the finish line. Football connects millions of people, and energy touches everyone." Rouven Kasper said: "FC Bayern Munich stands for excellence on the pitch. Side by side with LONGi, we are united by our shared pursuit of excellence and a genuine commitment to building a more sustainable future. We look forward to working with this global industry leader to keep renewable energy firmly in the spotlight."
LONGi's product portfolio covers the full spectrum, from utility-scale power plants to home solar applications. Charles Jiang said: "Every LONGi product begins with the same question: how to turn the best solar technology into something customers can trust every day. That rigor runs through the entire portfolio, from modules powering the world's largest solar plants to our home energy series, EcoLife."
On sustainability, LONGi advances its 2050 net-zero emissions goal through the "Solar for Solar" philosophy; FC Bayern Munich integrates environmental and social responsibility into club operations through its "Mitnand" strategy. The two parties will explore introducing LONGi solar solutions into applications such as the club's training facilities and stadium infrastructure. Details of joint initiatives and fan-facing activities will be announced in due course.
