Wedoany.com Report-Sept. 30, DeepWay, the Chinese developer of intelligent new energy heavy-duty trucks, has signed a dealership agreement with a key partner in Muscat, Oman, the company announced on September 29 via its WeChat account. This marks DeepWay’s second major partnership in the Gulf region, following its earlier agreement in the United Arab Emirates, creating a complementary "north-south" presence. The strategy aims to strengthen sales and service coverage while supporting broader expansion across the Middle East.

The partnership aligns with Oman’s national goal of having 35% of new vehicle registrations be electric by 2030, reflecting the country’s push for a low-carbon transition. DeepWay noted that its trucks, designed for long range, energy efficiency, and reliability under extreme heat, are well suited for Oman’s challenging transport conditions, including desert environments and heavy-duty logistics operations.

DeepWay’s vehicles feature a proprietary suite of intelligent technologies to enhance efficiency, safety, and operational control. These include the “Tianji · Suixing” driver-assist system, the “Tianji · Yanxing” smart platooning system, and the “DeepWay · Tianshu” connected fleet management platform. Together, these systems provide an integrated solution for monitoring, automating, and optimizing fleet operations across the logistics chain.

By establishing a presence in Oman, DeepWay has completed its first phase of market deployment in the Middle East. The company emphasized that it will collaborate closely with local partners to accelerate adoption of new energy trucks and smart logistics solutions, supporting the region’s transition toward zero-carbon, digitally enabled freight operations.

The Muscat dealership is expected to serve as a hub for sales, after-sales services, and fleet management support, ensuring that local customers can access DeepWay’s vehicles and technology effectively. DeepWay also highlighted that its trucks are tailored for extreme regional conditions, providing durability and operational reliability even in high-temperature and desert logistics environments.

The company’s expansion in the Gulf underscores a broader strategy of promoting sustainable transport solutions while leveraging advanced technologies to optimize logistics efficiency. DeepWay’s intelligent truck systems are designed to reduce fuel consumption, improve safety for drivers, and enable more precise fleet management, aligning with Middle Eastern nations’ goals for low-carbon transportation and digital infrastructure modernization.

DeepWay sees the Oman dealership as a strategic step to establish brand presence, demonstrate technology capabilities, and accelerate market adoption across the Gulf. The company plans further initiatives to integrate new energy trucks into commercial fleets, while supporting Omani and regional ambitions for environmentally friendly, efficient, and technologically advanced logistics networks.