Wedoany.com Report-Nov. 28, WRAP, the UK-based sustainability organisation, has revealed that 55 companies have signed the UK Packaging Pact, a voluntary agreement aimed at accelerating the transition to reusable, recyclable, and low-emission packaging.

Among the signatories are major retailers and manufacturers including Arla, Asda, Haleon, Lidl, Ocado Retail, Tesco, and Pack UK. The pact will officially launch in April 2026 and unite businesses, government bodies, and innovators to drive systemic change.

Key objectives include expanding reuse systems, eliminating problematic materials such as plastic film, maximising recyclability, and reducing overall packaging emissions.

Catherine David, CEO of WRAP, said: "Collaboration works, and it's delivering real change. Unrecyclable black plastic is gone, recycling is rising, and unnecessary packaging is disappearing. But the scale of the challenge demands more.

"We must accelerate the step change to circular living, driving reuse, tackling plastic film, and enabling the impact of upcoming recycling reforms. This is collective action at its most ambitious and essential, and WRAP is proud to lead the charge toward a truly circular future."

The UK Packaging Pact is designed to complement upcoming regulatory measures, including Extended Producer Responsibility (EPR) fees and the new Deposit Return Scheme.

Jeremy Blake, PackUK CEO, added: "PackUK is pleased to support the UK Packaging Pact. This ambitious initiative represents the collaborative approach we need to drive real, lasting change. No single organisation can solve the packaging challenge alone – but by pooling expertise and insights across industry and government, we can break down the barriers and accelerate the shift to truly circular packaging at scale.

"We are committed to this journey to transform the UK's relationship with packaging. Together with WRAP and our fellow signatories, we can deliver better packaging for people and the planet."

The agreement builds on previous industry successes while addressing remaining barriers to achieve a fully circular packaging system across the United Kingdom.