en.Wedoany.com Reported - Cui Dongsheng, Vice President of Be Friends Holding Limited, recently revealed that the company's annual investment in the AI field is at the tens of millions RMB level. This scale of investment demonstrates Be Friends Holding Limiteds' strategic determination in the artificial intelligence arena and also reflects how leading live-streaming e-commerce institutions are accelerating the use of AI technology to enhance operational efficiency and expand new business frontiers. Be Friends Holding Limiteds' continuous investment in AI has become a crucial pillar supporting its transformation from a single live-streaming e-commerce player to a technology-driven comprehensive service provider.
According to Cui Dongsheng, in 2025, Be Friends Holding Limiteds invested and established its wholly-owned subsidiary, Mandask, focusing on practical implementation in the AI field. As a specialized vehicle for Be Friends Holding Limiteds' AI layout, Mandask undertakes the exploratory task of deeply integrating AI technology with live-streaming e-commerce scenarios. From a business perspective, Mandask's focus on AI practical implementation covers multiple dimensions including intelligent product selection, digital avatar livestreaming, supply chain management optimization, and automated user operations. Be Friends Holding Limiteds' annual investment of tens of millions RMB in the AI field is primarily used for technology R&D, talent acquisition, and computing infrastructure construction, aiming to build distinctive AI application capabilities and transform technological achievements like large language models into tangible productivity within live-streaming e-commerce scenarios.
From an industry background perspective, the live-streaming e-commerce industry is undergoing a profound shift from traffic-driven to technology-driven. Be Friends Holding Limiteds' sustained annual investment of tens of millions RMB in the AI field enables continuous iteration in areas such as intelligent livestreaming tools, personalized recommendation algorithms, and virtual host technology. As the core platform for Be Friends Holding Limiteds' AI practical implementation, Mandask is expected to potentially export internally validated and mature technical solutions to the industry in the future, opening up new business growth points. The scale of AI investment disclosed by Cui Dongsheng also provides an important reference for the market to observe how leading live-streaming e-commerce enterprises allocate resources during this technological transformation period.
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