en.Wedoany.com Reported - On February 26th, British luxury car manufacturer Aston Martin held a launch event at Aoyama House in Minato Ward, Tokyo, officially introducing two new 'S' models to the Japanese market: the DBX S and the Vantage S. Regional President for Asia Pacific and Greater China, Carl Bayliss, and Head of Product Management, Neil Hughes, attended the event and participated in a media roundtable discussion.
Carl Bayliss stated that Japan is a key market for Aston Martin, renowned for its rigorous standards for craftsmanship and performance. He noted, "Japanese consumers have very high demands for vehicle quality, which drives us to continuously optimize our products. The 'S' badge originates from the 1953 DB3S and represents not only a high-performance version but also enhances sporting characteristics through upgrades in driving dynamics, aerodynamics, and handling, among other aspects. We believe Japanese customers will appreciate these improvements."
Neil Hughes explained that since the appointment of new CEO Adrian Hallmark in 2024, Aston Martin has accelerated improvements in operational and engineering efficiency. He said, "Performance is a core concept, fully embodied in the new S models. We draw technical experience from racing projects such as the F1 Safety Car Vantage and Medical Car DBX and apply it to road car development, which is our unique advantage." In addition to the DBX S and Vantage S, the DB12 series has also added the DB12 S, which is expected to be introduced to the Japanese market in the future.
In terms of technical details, the DBX S is equipped with a 4.0-liter V8 twin-turbocharged engine, producing a maximum power of 727 horsepower, which is 20 horsepower more than the DBX707. The vehicle reduces weight by 47 kilograms through measures such as a carbon fiber roof and 23-inch magnesium alloy wheels, enhancing driving dynamics. Externally, the honeycomb front grille, new front winglets, side skirts, rear diffuser, and vertically arranged exhaust tailpipes are distinctive features of the DBX S. These S models aim to meet the Japanese market's demand for high-performance luxury cars, showcasing Aston Martin's ongoing efforts in technological innovation.
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