en.Wedoany.com Reported - The American footwear brand Allbirds has announced that it has reached an asset sale agreement with the American Exchange Group, with a transaction value of $39 million. The deal is currently pending approval from Allbirds shareholders and is expected to be completed in the second quarter of 2026.

This acquisition marks Allbirds' transition from an independent publicly listed company to an asset licensing business model. The American Exchange Group, which owns brands such as Ed Hardy and Aerosoles, will take over all of Allbirds' physical locations and brand assets upon completion of the acquisition. According to the terms of the deal, Allbirds will bid farewell to the $4 billion valuation peak it reached at its IPO in 2021. Its sales in 2025 had already fallen to less than $150 million, a decline of approximately 50% from its peak in 2022.

Allbirds was once renowned for its innovations in natural materials, such as merino wool uppers, the sugarcane-based midsole material "Sweet Foam," and plant-based leather alternatives. The company had engaged in technical collaborations with Brazilian supplier Braskem, startups Mango Materials and Natural Fiber Welding, and co-developed athletic shoes with a per-pair carbon footprint of less than 3 kg with Adidas. However, since late 2024, the company has ceased publishing ESG progress reports, and the current status of its goal to halve the average carbon footprint of its footwear by the end of 2025 remains unclear.

Currently, there have been changes in Allbirds' sustainability management team, with the former Director of Sustainability having left in June 2025. The American Exchange Group has not yet publicly set emission reduction targets for Allbirds or released a detailed brand integration plan. Industry analysis points out that the brand may face the risk of diluting its core image in the future, and it remains uncertain whether its original B Corp certification commitment can be maintained under the new management structure.

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