en.Wedoany.com Reported - Alaska Airlines carried 47.1 million passengers in 2025, setting a company record. According to U.S. Department of Transportation data, passenger volume increased slightly by over 10,000 compared to the 2019 record, with international passengers reaching 3.4 million, also a historic high. In 2026, the company will integrate Hawaiian Airlines' codes. Hawaiian Airlines flights will uniformly use Alaska Airlines' code starting April 21. In the same month, the airline will launch its first European route, operating transatlantic flights with Boeing 737 MAX 8 aircraft.
The airline's average load factor in 2025 was 82.9%, or 83.6% excluding intra-Alaska routes, making it the 14th best year since 1990. The Seattle to Vail route had a load factor of only 39.4%, carrying 2,348 passengers, the lowest among all routes. This 817-nautical-mile route launched in December 2024, operated until March 2025 before being suspended, and resumed in December of the same year. Data indicates the route is scheduled to continue operating in December 2026.
The San Diego to Vail route had a load factor of 43.7%, carrying 2,593 passengers, making it the second lowest load factor route. This route launched in December 2024 and operates only during winter. The San Diego to Phoenix route launched in August 2025, with a load factor of 52.4%, carrying 56,908 passengers, using Embraer E175 and Boeing 737 series aircraft. The San Diego to Jackson Hole route had a load factor of 55.1%, carrying 5,993 passengers. The Santa Rosa to Palm Springs route had a load factor of 60.8%, carrying 4,251 passengers, and launched in October 2025.
The Seattle to Nassau route had a load factor of 61.9%, carrying 7,041 passengers over 2,509 nautical miles, making it Alaska Airlines' international route with the lowest load factor. This route first launched in December 2023, initially operating three times weekly, later reduced to twice weekly, and was suspended in April 2025. Other low load factor routes include San Jose to Kahului at 61%, San Diego to Denver at 61.4%, and Boise to Bozeman at 61.6%.
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