en.Wedoany.com Reported - Berger Paints India has launched a home cool coatings series, alongside a nationwide campaign "Heat Gone, Cool On". These cool coatings reduce reliance on air conditioning by preventing heat from entering the house.

The cool coatings series includes products like Berger WeatherCoat Anti-Dust Cool, Berger RoofCool & Seal, and Berger Water Tank Cool, targeting heat absorption issues on walls, roofs, and black synthetic water tanks respectively. The company states these coatings can reduce surface and ambient temperatures by up to 10 degrees Celsius, suitable for heat-prone areas and cost-sensitive households.

Berger Paints points out that significant heat enters homes through walls, roofs, and structural openings, making surface protection crucial for reducing indoor discomfort in summer. The cool coatings series is positioned as a holistic solution to lower indoor temperatures at the source.

As part of the campaign, Berger Paints has partnered with the Smile Foundation to extend the cool coatings to underserved communities. The company will undertake campus beautification actions at 30 government schools in Uttar Pradesh and Rajasthan, applying heat-reflective coatings to reduce indoor temperatures. Abhijit Roy, Managing Director & CEO of Berger Paints India, stated that the company is driving a behavioral shift towards sustainable and accessible cooling practices through this initiative.

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