en.Wedoany.com Reported - SKS has opened a new showroom at The Mart, a commercial landmark in Chicago, USA. Spanning 8,672 square feet, the space was designed by the Italian architecture firm Lissoni & Partners. The SKS Chicago showroom features a neutral material palette, with white oak flooring paired with earth-toned plaster walls, while the ceiling retains the building's original exposed ductwork. The showroom displays five complete kitchens, along with a demonstration kitchen, a laundry setting, and an event prep area.

The SKS Chicago showroom employs a "theatrical" display approach, with Piero Lissoni arranging each kitchen as a stage scene where the protagonist can be switched. At the entrance of the SKS Chicago showroom hangs a custom chandelier made of etched glass rods, positioned above a marble table. In the center of the showroom stands a 20-foot-long dining table, flanked by large LED displays on both sides. The lighting design creates contrast against the overall minimalist backdrop, serving to highlight the brand's technical attributes.

The SKS Chicago showroom showcases over 50 appliances, including a pro-level range with sous-vide functionality, advanced induction cooktops, smart refrigerators, and wine cabinets. The space also features an 81-square-meter LG MAGNIT direct-view LED display, which plays the multimedia artwork "A Culinary Journey" created by artist KAMW. The SKS Chicago showroom is the brand's third location in the United States, following existing display spaces in Napa Valley, California, and Upstate New York. Lissoni stated: "For me, a space that showcases design works is like a theater, where the products take the leading role, moving across the stage like an actor."

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