en.Wedoany.com Reported - Schneider Electric has launched the "Route 26" (Ruta 26) roadshow aimed at professional electricians and the electrical distribution channel in Spain and Portugal. The event kicks off on June 1, running along four parallel routes with a total of over 80 stops.

The roadshow features four parallel routes, one covering Portugal and the other three following Spain's northern, central-southern, and Mediterranean corridors. Each route includes approximately 20 stops, totaling over 80 promotional events for professional electricians, combining training, product experience, and direct channel engagement in a single setting.

The initiative aligns with Schneider Electric's "Advancing Energy Tech" positioning, aiming to reinforce its role as a technology partner for distributors and professional electricians. Through the roadshow, Schneider Electric delivers its value proposition directly to the places where professionals purchase, make decisions, and carry out their daily work.

Fernando Vázquez, Vice President of Home Solutions and Power Products for Schneider Electric Iberia, stated that through "Route 26," the company seeks to get closer to professional electricians and installers, offering support directly in their work environment and strengthening relationships with the distribution channel. This initiative combines proximity, training, and technology to help professionals tackle challenges in electrification, digitalization, and energy efficiency.

The event primarily targets individual electricians, small installation companies, maintenance professionals, and experts related to the electrical distribution market. Participating distributors will act as hosts and local promoters along each route.

During the roadshow, Schneider Electric will also promote activities related to mySchneider Rewards. This loyalty program, designed for professional electricians, supports installers' career growth through offers, training, and industry events. Users can accumulate points by uploading invoices for Schneider Electric products, completing training, or attending events, which can then be redeemed for benefits and rewards.

The "Route 26" roadshow marks Schneider Electric's strengthened connection with the professional channel, providing professional electricians and electrical distributors in Spain and Portugal with technology, tools, and solutions closely aligned with their daily work.

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