Meta Tests Paid Subscription in the US, to Launch Plus Versions of Three Apps

en.Wedoany.com Reported - Meta is testing a paid subscription service, offering exclusive features for users of its Instagram, Facebook, and WhatsApp platforms. In a statement sent to CNN Brasil, the social media giant confirmed that the tools being tested include personalized profiles, Stories statistics, and super reactions, adding that the test results have been positive and that Instagram Plus, Facebook Plus, and WhatsApp Plus will soon be rolled out globally.

Subscribers to the paid version of WhatsApp Plus can access exclusive stickers with effects, app themes, up to 20 pinned conversations, custom ringtones for important contacts, personalized conversation list settings with reminders, and custom sound and design configurations. Currently, this service is only available in specific regions and is limited to WhatsApp Messenger. Users need a phone number from a country where the Plus service is available and an active WhatsApp Messenger account.

The Instagram Plus paid plan focuses on Stories control and profile customization. Users can anonymously view others' temporary photos, access image statistics to see who has repeatedly viewed content, extend Stories duration beyond 24 hours, and create personalized audience lists that go beyond the "Close Friends" (Amigos Próximos) limit. For profiles, Plus subscribers can add custom fonts, new app icons, exclusive "super love" reactions, and pin more posts—beyond the standard account limit of three.

Facebook Plus offers tools for social expression, reach, and performance analysis. Subscribers can access more detailed engagement and content viewing data, personalize profile layouts, and expand the audience range for their posts.

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