en.Wedoany.com Reported - Samsung Electronics recently launched a global video campaign themed "Your AI Life Companion." The campaign made its debut at the "First Look" event of the 2026 International Consumer Electronics Show (CES 2026). Samsung stated that the campaign aims to showcase how its artificial intelligence technology, connected products, and services integrate into daily home life. Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics, said the campaign's goal is to demonstrate how Samsung's products and services proactively understand user needs through AI integration and provide personalized support at key moments, thereby becoming a life companion for users.

This campaign includes three humorous videos focusing on health, family, and pet care scenarios. In terms of health, the Galaxy Watch8 and Samsung Health app offer antioxidant index detection to help users understand their health status and provide personalized dietary recommendations. The AI Food Manager in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers customized recipe suggestions. Pet owners can receive dog walking reminders through the "Now Brief" feature and sync with pet care functions in the SmartThings app to record walking routes and durations. For family scenarios, the call screening feature on Galaxy smartphones helps elderly family members avoid unwanted telemarketing calls. These videos are being broadcast on large screens at major global landmarks, including New York's Times Square and London's Piccadilly Circus, and are also being released on Samsung's official social media channels, including YouTube and Instagram.

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