en.Wedoany.com Reported - The Hiperferro Group (Grupo Hiperferro) has opened a new store in the city of Jequié, Bahia, Brazil, with an investment of 7 million reais, expanding its coverage in the state's inland region. Scheduled to officially open on June 11, the store aims to improve local access to steel, hardware, and materials for the construction, industrial, and hardware sectors.

Covering 2,500 square meters, the new store offers a variety of solutions for construction professionals, industrial clients, and end consumers. As a regional hub in inland Bahia, Jequié serves as a commercial reference point for surrounding cities, located between the south-central and southwestern parts of the state, with a population of approximately 170,000 and active commercial and industrial activities. Eduardo Pacheco, CEO of the Hiperferro Group, stated that the region already had customers purchasing from the group, and the physical store was established to provide closer, faster, and higher-quality service, noting the city's rapid development and strategic importance.

Through the operation of the new store, the group aims to reduce local consumers' dependence on larger cities, particularly in terms of steel product accessibility and price competitiveness. Pacheco said that demand in the Jequié region has been steadily growing, and customers previously often had to travel to other centers to find a wider variety and better value products. The new store seeks to bridge this service gap, offering more choices and convenience.

This expansion is part of the Hiperferro Group's growth plan in northeastern Brazil, aimed at strengthening the brand's presence in strategic markets and enhancing its service capabilities in the construction and industrial sectors. Founded by entrepreneur José Pereira, the Hiperferro Group has over 45 years of history in the distribution of steel and metals for the construction, industrial, and hardware sectors, encompassing companies such as Hiperferro, Hiperferro Soluções, and Hiperfusos. The group's operations cover the states of Bahia and Ceará, with eight large stores, a modern distribution center in Simões Filho, Bahia, and two industrial factories.

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