en.Wedoany.com Reported - easyGroup has announced the transformation of its Svelta Courier into easyCourier, launching a new brand for courier and delivery services in Cyprus.

This transformation integrates Svelta Courier's existing technical foundation and operational experience (utilizing Svelta technology), leveraging the international influence and brand recognition of easyGroup. The new brand focuses on technology, flexibility, and customer experience, investing nationwide in building smarter, faster, and more user-friendly delivery services.

Stelios Haji-Ioannou, founder and owner of the easy brand family, visited the facilities during the launch event and met with couriers and staff. He stated that the goal is simple yet ambitious: to make deliveries faster, more reliable, and truly convenient for customers. Through easyCourier, the philosophy and values of the easy brand family—based on functionality, efficiency, and consistency—are brought into an industry that has become part of the daily lives of hundreds of people and businesses.

Christis Plastiras, CEO of easyCourier, emphasized that the transformation of Svelta Courier into easyCourier is a defining milestone for the company, marking the starting point for a new growth path in Cyprus and Europe. Plastiras stated that with the strength and support of easyGroup, the company can move forward faster, smarter, and more strategically, creating greater value for customers and partners while further strengthening courier services in Cyprus.

The integration and rebranding of Svelta opens new opportunities, enabling it to benefit from the strength and global recognition of an international brand active across multiple industries with millions of consumers worldwide. The new company enhances its ability to invest in cutting-edge technology, optimize processes, improve customer experience, and deliver modern, intelligent services. The transformation process has been smooth for customers and partners, with existing agreements and service levels unchanged, ensuring business continuity and stability. With a refreshed image, enhanced capabilities, and a clear growth strategy, the company aims to drive the next generation of courier services in Cyprus and Europe, combining local experience and flexibility with the international momentum of easyGroup.

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