en.Wedoany.com Reported - By migrating to SAP Cloud ERP, Victrola has reduced its profit and loss (P&L) reporting time from four hours to 10 to 15 minutes and eliminated over 250 hours of finance-related work. This system upgrade comes amid a resurgence in the vinyl record market, with sales surpassing $1 billion in 2025 for the first time this century, reflecting consumers' renewed focus on physical media and high-end listening experiences.
As the company expanded into new sales and distribution channels, the legacy SAP ECC system revealed limitations in scalability and flexibility. Adam Schneider, Senior Vice President of Digital Strategy at Victrola, stated that the goal was not just to maintain operations but to create a foundation capable of supporting innovation. The company chose to migrate to SAP Cloud ERP and brought in partner Reply, which possesses deep expertise in the public cloud domain.
Victrola's migration project team adopted a "just do it" mindset to restructure the system, prioritizing change management and openly communicating the reasons for the migration and expected benefits. To ensure business continuity, approximately 75% of the company's leaders participated in this business-led project. The implementation scope covered order-to-cash, financial processes, and large warehouse operations, taking about six months and strategically avoiding the critical fourth-quarter sales season.
Due to changes in data management architecture and the greenfield nature of the cloud system, Victrola did not migrate historical data to avoid technical debt and complexity. Through fit-to-standard workshops, a significant amount of legacy customization was eliminated. Schneider noted that confidence gradually increased after the new system went live, with operations returning to normal after four months and continuing to optimize.
After migrating to the public cloud, Victrola's trust in data accuracy and reporting agility has significantly improved. Faster closing and profit analysis capabilities have enhanced the company's agility. Schneider stated that running on the public cloud opens up prospects for growth and innovation, and the company is applying its AI strategy to the latest SAP-supported system. For businesses considering a cloud migration, he advised that there will never be a perfect time to start, and it is best to embrace change rather than fear it.
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