en.Wedoany.com Reported - Lenovo, in collaboration with Invisionary Media and Intel, has launched a next-generation immersive fan engagement platform for Newcastle United Football Club (NUFC). This platform drives new revenue through immersive retail experiences and provides measurable audience insights for both the stadium and retail environments.
At the core of the platform is Invisionary Media's flagship product, the LUX-75, an AI-powered interactive display designed to deliver immersive, high-impact engagement in public spaces. Combining immersive fan interaction with new opportunities for retail engagement and revenue generation, the platform represents an evolution of traditional digital signage.
At Newcastle United, the platform is realized through a series of interactive fan experiences aimed at transforming passive viewers into active participants. Fans can take part in the "Goalkeeper Challenge," a gesture-controlled game that simulates saving penalties from Newcastle United captain Bruno Guimarães in real time, competing for high scores. Another experience is "Matchday Moment," an AI-driven virtual try-on experience that allows fans to see themselves wearing official Newcastle United jerseys and merchandise. The display serves as an interactive retail touchpoint, driving product discovery, deeper merchandise engagement, and stronger purchase intent.
The experience is powered by Intel's hardware and AI software stack. The system utilizes the Intel Xeon W5-2565X Processor, delivering the performance required for real-time processing and high-throughput data capture. The Intel Open Edge Platform supports the delivery of the platform's real-time analytics layer, optimizing audience engagement by precisely detecting the number of people present, their movements, and interactions, while providing rich sales behavior insights and measurable engagement data.
This capability is enabled by Lenovo's ThinkStation P5, which serves as the central computing device within each display unit. Designed for performance-critical workloads, the ThinkStation P5 ensures seamless execution of AI-driven interactions and real-time content in demanding stadium and retail environments. Within the platform, Invisionary Media's Real-World Analytics system captures and measures every fan interaction, including foot traffic, dwell time, behavioral engagement, and demographics. This enables the club and its partners to optimize performance, quantify audience value, and directly link engagement to revenue outcomes.
By combining the Intel AI platform, Lenovo high-performance computing infrastructure, and Invisionary Media's LUX-75, this deployment transforms physical spaces into intelligent, interactive environments, delivering measurable performance and clear return on investment. Andy Rhodes, Managing Director of Lenovo UK & Ireland, stated that this collaboration demonstrates how technology can transform the fan experience by combining high-performance computing with real-time AI and immersive display innovations, turning physical spaces into smart, data-driven environments. Mark Frost, Global Head of Business Development at Invisionary Media, noted that working with Newcastle United, alongside Intel and Lenovo, showcases how immersive display technology evolves from traditional signage into revenue-driving interactive experiences. Mariya Zorotovich, General Manager of Intel's Consumer Industry Division, remarked that edge AI is redefining how physical spaces engage with audiences and monetize interactions.
Invisionary Media, a division of Aircards Studio, redefines digital out-of-home media through AI-powered interactive displays and immersive media experiences. Its flagship product, the LUX-75, combines real-time AI, augmented reality, spatial interaction, and intelligent analytics to transform high-traffic environments into measurable, revenue-generating spaces, with applications spanning retail, hospitality, airports, events, and public venues.
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