en.Wedoany.com Reported - On June 9, China's Saidao Technology officially launched the AI pioneer ecosystem mobility brand AIVA in Beijing, simultaneously unveiling the concept car AIVA Origin Concept. Saidao Technology announced that the first mass-produced model, the AIVA ME7, will be released within 2026, and the entire AIVA lineup will target the mainstream market above 200,000 yuan. The brand will focus on AI automotive experiences for product definition and intelligent layout.
The launch of AIVA pushes Saidao Technology into a new arena of integrating smart cars with large models. Public information shows that AIVA proposes a vehicle-building path of "AI defines the car, AI first, then the car," and has partnered with Volcano Engine around AI automotive experience. Volcano Engine will provide AIVA with technical services such as the Doubao large model and intelligent cockpit to enhance its in-vehicle intelligent interaction capabilities. Unlike traditional intelligent cockpits that primarily revolve around voice assistants, navigation, multimedia, and vehicle control commands, AI cars emphasize the vehicle's ability to understand users' real-world scenarios, travel needs, emotional states, and lifestyles, integrating cockpit interaction, trip planning, proactive services, vehicle control, and driving companionship into a unified experience. As a concept car, the AIVA Origin Concept showcases the brand's technical direction and product language; the AIVA ME7, as the first mass-produced model, will directly test whether Saidao Technology can transform the AI concept into a deliverable, experiential, and continuously iterable production product.
At the press conference, AIVA President and Product Manager Li Bo participated in the brand introduction, and AIVA Chairman Zhang Zhengyuan along with partners attended together. The first mass-produced car, the AIVA ME7, is planned to debut within the year, with the entire lineup targeting the mainstream market above 200,000 yuan.
China's 汽车产业" target="_blank">new energy vehicle market has entered the deep waters of intelligence, and the space for differentiation based solely on range, power, screen count, and basic assisted driving capabilities is shrinking. With large models being integrated into vehicles, competition among automakers is shifting towards whether the car can understand people, continuously learn, and proactively complete complex tasks. Such capabilities require coordination among the cockpit system, vehicle-side computing platform, cloud-based models, voice interaction, user data feedback loops, and the entire vehicle control system, rather than simply placing a chatbot into the car's infotainment system. Saidao Technology's choice of AI as the brand's core label means it needs to design around intelligent interaction and scenario services early in the product architecture. Whether the mass-produced model can stably deliver the experience showcased in the concept car will depend on model response speed, vehicle-side permission boundaries, data security, functional reliability, and user acceptance in real-world road scenarios.
After the AIVA ME7 is released within the year, it will face fierce competition in the market above 200,000 yuan. This price range gathers the main intelligent models of multiple new energy vehicle companies and traditional automakers, where users have high demands for space, energy consumption, charging, intelligent driving, cockpit experience, and brand services. For Saidao Technology to establish a clear identity with AIVA, it needs to turn the AI experience into a perceptible daily function, not just a conceptual expression at the press conference. Subsequent product rollout, delivery pace, channel construction, and user reputation will determine whether AIVA can secure a stable position in the AI automotive brand competition.
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