en.Wedoany.com Reported - DDR5 memory prices are not expected to return to normal until 2028, according to the latest assessment from an AMD executive. Meanwhile, Lenovo, which has just emerged from the memory and component crisis, is planning a new round of price increases for its personal computers.

VideoCardz has revealed an interview with David McAfee conducted by 4Gamers at Computex 2026 in Taipei. McAfee is Vice President and General Manager of the AMD Ryzen CPU and Radeon Graphics division. When discussing the memory shortage, McAfee predicted that prices would "recover slowly in the future," but that DDR5 memory would take about two more years to return to normal price levels.

According to sources, Lenovo plans to raise prices for desktops and laptops by approximately $150 in the Chinese market in July, a price increase applicable to all product lines sold by Lenovo. Although this is currently just a rumor, the possibility of similar or even larger cost increases being implemented in other regions exists.

McAfee's view is largely consistent with analysts who predict the memory crisis will gradually subside by 2028. Nvidia CEO Jensen Huang, however, believes the memory crisis will last "for several years," suggesting the worst may not be over until 2029 or 2030, while others speculate that high memory price volatility could persist until 2030.

Chinese memory chip manufacturer Changxin Memory is increasing DDR5 production capacity, offering some hope of alleviating the memory shortage. McAfee mentioned this in the interview, but Huang and others are not convinced. The future direction of the memory market largely depends on the development of artificial intelligence (AI). Memory demand in the AI sector will grow in multiple ways, and there are no signs in the short term of a decline in AI demand or substantial relief from technological innovation. This is not the first time Lenovo has raised prices. The computer giant already increased personal computer prices earlier this year, a move that further raised laptop and desktop costs due to the memory crisis. PC manufacturers may face similar pricing pressures.

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