en.Wedoany.com Reported - Samsung Electronics will hold its first-half global strategy meeting from the 16th to the 18th to review key business directions for the second half of the year. According to industry sources on the 11th, the company plans to hold separate meetings by division: the meeting for the Device eXperience (DX) division, covering smartphones and TVs, is scheduled from the 16th to the 18th, while the Device Solutions (DS) division meeting will be held on the 18th.
Samsung Electronics typically holds such global strategy meetings in June and December each year, chaired by division heads, with key executives and overseas subsidiary presidents in attendance. The meetings will share current issues across business units and regions, and review business targets and operational strategies.
The DX division, chaired by President Roh Tae-moon, head of the DX division, will first hold a strategy meeting for the Mobile eXperience (MX) business unit on the 16th; meetings for the Visual Display (VD) and Digital Appliances (DA) business units will be held on the 17th; and a company-wide meeting is scheduled for the 18th. Vice Chairman Jeon Young-hyun, head of the DS division, will chair the DS division meeting on the 18th.
The DX division is expected to focus on discussing response plans to issues such as expanded market uncertainty due to the deterioration of the Middle East situation, rising raw material prices, and slowing demand. Due to factors such as rising memory semiconductor prices, the global smartphone market is showing polarization. High-end products like Apple's iPhone and Samsung Electronics' Galaxy S are absorbing the impact of rising memory chip prices, but sales of mid-to-low-end products are sluggish, with Samsung Electronics' mid-to-low-priced Galaxy A series performing particularly prominently. Chinese smartphone companies, which have a higher proportion of low-end products, are scaling back their business plans this year. The utilization rate of organic light-emitting diode (OLED) production lines at Chinese panel makers is also relatively low.
The MX business unit plans to launch three new foldable smartphone models in the second half of the year. Considering that Apple may introduce its first foldable product in the second half of this year, Samsung Electronics will discuss corresponding countermeasures. Compared to Samsung Electronics' existing book-style foldable phone, the Galaxy Z Fold, Apple's first foldable product is shorter in vertical length and wider in horizontal width when unfolded. Apple is preparing to launch this passport-shaped foldable product, and Samsung Electronics and Huawei have also added similar-shaped foldable phones to their product lines. It is reported that the production yield of components such as the cover window UTG (Ultra Thin Glass) and hinge for Apple's foldable product remains low. The industry is watching the pricing of foldable phones from Apple and Samsung Electronics.
The VD division appointed President Lee Won-jin, an expert in content, services, and marketing, as its new head last month. The division will discuss plans to focus on artificial intelligence (AI) and the high-end market after recently deciding to withdraw from some of its China operations, strengthen platform businesses such as "Samsung TV Plus," and enhance customer experience. In terms of TV shipments, the gap between Samsung Electronics and second-ranked TCL is narrowing. TCL has established a joint venture "BRAVIA" with Sony, which is scheduled to begin operations in April next year.
The DS division will review the current status of memory semiconductors, including High Bandwidth Memory (HBM) supplied to major customers in the second half of the year, and assess demand outlook driven by the expansion of AI infrastructure construction. Samsung Electronics recently began supplying HBM4, its 6th-generation HBM product, to Nvidia for its next-generation AI accelerator Vera Rubin, which has entered mass production. Additionally, Samsung Electronics has already shipped samples of its 7th-generation HBM product, HBM4E, to global customers. The industry expects the foundry business unit to achieve a turnaround in the second half of the year. Attracting new customers and expanding order volume are core tasks. The meeting will also review construction progress at the Taylor factory in the U.S., which is set to begin operations in the second half of this year.
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