en.Wedoany.com Reported - Google has signed a two-year sponsorship deal with the Spanish national football team, covering both the men's and women's teams, with its artificial intelligence system Gemini at the core of the partnership. Over the next month, the 2026 World Cup will become the hottest search topic on Google and Gemini, as Google aims to guide users toward AI through the medium of football.

Google Gemini was the highlight at the launch event for the partnership between Google and the Royal Spanish Football Federation (RFEF). Gemini will appear as a prominent logo in the sponsorship of the Spanish national team, accompanied by new features for fans. Ester Marinas, Google's Marketing Director for Spain and Portugal, stated that connecting artificial intelligence with fans of the Spanish national team was a key driving force behind this collaboration.

Google Search will be enhanced with football-related content, providing AI-powered answers for real-time score tracking, match analysis, or in-depth statistical queries. Gemini will also act as a personal assistant, helping fans plan the best ways to watch matches and turning the most creative ideas into unique images for sharing. Additionally, players from the Spanish national team, who have already arrived in Chattanooga, USA, to prepare for the World Cup, will use Google Pixel phones at public events. Google Gemini is also sponsoring the team's video podcast "La Estrella que nos une" (The Star That Connects Us), which is already available on YouTube, featuring interviews with current players conducted by members of the 2010 World Cup-winning squad.

It was not disclosed at the launch event whether the Google Gemini logo will appear on match jerseys or if it will be solely a technical sponsorship. Besides Spain, Google also sponsors the national teams of Argentina, the United States, France, and Brazil.

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