en.Wedoany.com Reported - Stellantis' Chrysler brand plans to rebuild its product line using the new STLA One global architecture. This architecture will underpin multiple new models, providing greater development flexibility for a brand that has long relied on a single model, the Pacifica.
Over the past decade, Chrysler's product line has shrunk significantly, maintaining a market presence almost solely through the Pacifica, while competitors have aggressively launched crossovers, electric vehicles, and hybrids. Stellantis believes the STLA One architecture is a key tool to change this situation. Chrysler executives told Automotive News that the new platform offers designers and engineers a level of freedom far beyond what has been available in recent years, eliminating the need to rework outdated architectures designed for the Chrysler 300 sedan or MPVs.
Irina Zavatski, Chrysler's Vice President of Design, stated on June 4 that STLA One will bring greater flexibility, driving the evolution of design language and proportions. The platform's global reach will allow designers in different regions to contribute vehicles tailored to local needs. The first North American Chrysler model based on STLA One is expected to be the Airflow crossover, though Stellantis has not yet announced its launch date.
In addition to the Airflow, Stellantis plans to add two smaller crossovers, the Arrow and Arrow Cross. These models share a platform with the overseas Fiat products Grizzly and Grizzly Fastback and may offer gasoline, mild hybrid, and fully electric powertrains. The three models will collectively cover a price range of $25,000 to $35,000. Tim Kuniskis, CEO of Stellantis' U.S. brands, stated that this strategy targets buyers prioritizing functionality and practicality, a group that accounts for approximately 35% of the market.
STLA One is expected to become one of Stellantis' most important global architectures. The company anticipates that by 2030, half of its global sales will come from just three platforms, with STLA One being one of them. The platform is planned to underpin more than 30 models, achieving annual sales of over 2 million vehicles by 2035. STLA One will also be the first platform to integrate the STLA Brain software and STLA SmartCockpit infotainment system.
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