en.Wedoany.com Reported - South Korean game company Neptune (넵튠) plans to officially enter the local digital advertising sector by leveraging its parent company Krafton (크래프톤)'s influence in the Indian market, aiming to transform into a global advertising technology platform.

The company announced on the 24th that it will make India the first stop for its ad tech business expansion. Neptune will advance its SSP (Supply-Side Platform) business—selling in-game ad space—through Krafton's "BGMI (Battlegrounds Mobile India)," which has 260 million users. To this end, the company established "Krafton Advertising Platform India" in Delhi, India, in April this year, aiming to scale up its ad tech platform business and strengthen synergies with Krafton's hybrid casual game publishing operations.

Hybrid casual games are seen as another growth driver. This model can simultaneously advance in-app purchases and ad revenue, offering high revenue contribution. Neptune stated that to reduce costs incurred from using external platforms, it will also push for the internalization of its ad tech platform and ultimately build its own DSP (Demand-Side Platform) for advertisers, achieving a "full-stack integrated ad tech platform" that connects media, exchanges, and advertisers.

The company plans to leverage large-scale user data from the Indian market and hybrid casual game publishing to improve ad targeting precision and ensure that user acquisition (UA) marketing costs circulate within the Neptune ecosystem. Neptune's benchmark target is global ad tech company AppLovin.

Financial data shows that Neptune's consolidated sales in 2025 reached 122.5 billion KRW, with an operating profit of 2.5 billion KRW, and ad tech transaction volume recorded at 72.9 billion KRW. The company emphasized that it will formally cultivate new businesses based on three consecutive years of profitability.

Neptune CEO Kang Yulbin stated: "We will actively utilize Krafton's overseas infrastructure to accelerate our entry into the Indian market, thereby enhancing corporate value and achieving leapfrog growth in the mid to long term."

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