en.Wedoany.com Reported - Recently, with the dazzling debut of the Hongqi E-HS9 at the Queen Sirikit National Convention Center in Bangkok, the Hongqi brand officially announced its entry into the Thai market. The launch event, themed "Siam Blooms with Oriental Red," invited nearly 180 mainstream media representatives and guests from Thailand's political and business circles to witness another solid step taken by the Hongqi brand in the Southeast Asian market.

Strategic Commitment, Deepening Roots in Southeast Asia

As one of the most dynamic automotive markets in Southeast Asia, Thailand serves as a key pillar in Hongqi's overseas strategic layout. The Hongqi overseas team stated that the brand will firmly advance its globalization strategy, continuously deepen its presence in the Thai market, meet local user needs with high-quality products and high-standard services, and steadily enhance its brand influence in Southeast Asia. In recent years, Hongqi has been consistently improving its overseas product, channel, and service system construction, accelerating localized operations. The successful launch event marks an important move for Hongqi to further penetrate the Southeast Asian market and refine its regional layout, laying a solid foundation for subsequent market expansion and business development.

Cultural Resonance, Conquering Thousands of Miles with Strength

During the event, a promotional video themed "Belt and Road Self-Drive Crossing" was played, reviewing the journey of the Hongqi E-HS9 from Beijing to Bangkok, spanning 6,000 kilometers. Meanwhile, participating Thai media representatives shared their firsthand experiences with the Hongqi E-HS9's long-distance driving control, intelligent technology, and luxurious comfort, further deepening local users' understanding of the brand's product strength.

Collaborative Progress, Building a Local Development Ecosystem

At the launch event, Hongqi's Thai partner, the Metro Group, outlined comprehensive plans for brand building, channel expansion, and user service systems in the future. Both parties will leverage their respective resource advantages, deepen mutual synergy and complementarity, and jointly promote the long-term and stable development of the Hongqi brand in the Thai market.

Forging Ahead, Opening a New Chapter in the Market

At the launch event, the official price of the Hongqi brand's flagship pure electric SUV, the E-HS9, was announced—2.99 million Thai Baht, limited to the first 400 orders. This pricing strategy balances product positioning with local market demand, laying the groundwork for future expansion.

From product export to brand establishment, the Thai debut of the Hongqi E-HS9 marks a successful first step for the Hongqi brand in the Thai market. In the future, Hongqi will continue to uphold its pioneering spirit, working alongside global partners to deliver exceptional products and premium services to more users worldwide.

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