en.Wedoany.com Reported - China FAW Group Co., Ltd.'s Hongqi brand recently held a launch event at the Queen Sirikit National Convention Center in Bangkok, Thailand, officially announcing its entry into the Thai market. At the event, the price of the Hongqi brand's flagship pure electric SUV, the E-HS9, was officially set at 2.99 million Thai baht (approximately RMB 590,000), limited to the first 400 orders.

China FAW Group Co., Ltd., headquartered in Changchun City, Jilin Province, is one of the oldest automobile manufacturers in China. The Hongqi brand, a high-end luxury marque under FAW Group, has been accelerating its globalization strategy in recent years. Thailand, one of the most dynamic automotive markets in Southeast Asia, serves as a key pillar in Hongqi's overseas strategic layout. The Hongqi overseas team stated that the brand will firmly advance its globalization strategy, continuously deepen its presence in the Thai market, and meet local user demands with high-quality products and high-standard services.

At the launch event, a promotional video themed "Belt and Road Self-Drive Expedition" was played, showcasing the journey of the Hongqi E-HS9 from Beijing to Bangkok, spanning 6,000 kilometers. Thai media representatives shared their firsthand experiences with the E-HS9's long-distance driving control, intelligent technology, and luxurious comfort. Hongqi's Thai partner, Metro Group, outlined future plans for brand building, channel expansion, and user service systems. This launch marks a significant step for the Hongqi brand in further deepening its presence in the Southeast Asian market.

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