en.Wedoany.com Reported - On June 24, ZTE showcased its "Video × Token" solution at the 2026 Mobile World Congress Shanghai, introducing three core innovations targeting terminal access, 2C consumption, and 2B scenarios to support operators' transition from bit-based to token-based business models in large-scale video services.
In terms of terminal access, ZTE launched the AI Home Smart Screen, an integrated television compliant with the National Radio and Television Administration's standards. This product features a native Smart TV soft terminal, supports 4K ultra-high-definition video decoding and playback, and offers a simple control logic with three interaction modes: intelligent voice, optical touch, and remote control. Additionally, it is equipped with a dedicated AI digital assistant that integrates voice control, content search and recommendation, daily Q&A, convenience services, and comprehensive information query functions, aiming to upgrade the home audiovisual experience.
For 2C consumption scenarios, ZTE has developed a large-screen interactive function enabling "watch and chat, watch and shop," seeking to break the limitations of traditional one-way television viewing. Users can ask questions to the digital assistant at any time while watching videos and receive real-time answers. When products appear in videos, users can also inquire and scan QR codes to make purchases, thereby converting viewing traffic into token consumption and product purchases, opening new monetization pathways for operators.
In expanding 2B scenarios, ZTE has upgraded its existing CDN (Content Delivery Network) infrastructure to an AIDN (Intelligent Delivery Network). This network can uniformly distribute inference elements such as models and content, centrally schedule AI inference requests, and provide inference services and semantic caching services at the edge, thereby reducing token consumption and shortening AI response latency, offering underlying computing power distribution support for token-based operations.
As operators' bit traffic growth approaches saturation, token-based business models are seen as a new direction for business growth. ZTE aims to build a closed loop of "large-screen terminals - interactive consumption - intelligent computing distribution" through innovations in terminal hardware, consumption experience, and computing power distribution, helping operators achieve a paradigm shift from bit-based to token-based metering in video services.
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