en.Wedoany.com Reported - AMD recently notified its AIB partners (Sapphire, ASUS, XFX, ASRock, etc.) that it will once again increase the price of Radeon series GPU and memory bundle packages by 10% starting July. The news, reported by Tweaktown citing information from the Board Channels forum, applies only to new orders, with existing dealer inventory unaffected for now. This marks the latest in a series of price hikes since late 2025.
The direct driver of the price increase is the surge in GDDR6 memory costs. AMD provides its partners with bundles that include graphics chips and GDDR6 memory, rather than selling bare GPUs separately. Since late 2025, strong demand from data centers for artificial intelligence has driven a sharp rise in GDDR6 spot prices. After memory costs increased, AMD passed them on to AIB partners, ultimately reaching end consumers.
Specifically, Radeon RX 9000 series graphics cards equipped with 16GB GDDR6 memory will see a larger absolute increase than 8GB models. AIB partners are free to add their own profit margins on top of AMD's pricing, which could further amplify the impact on final retail prices. The price hike applies only to new orders, but the timeline for it to reach retail shelves is difficult to estimate precisely.
This is not AMD's first price increase; similar signals have emerged multiple times since December 2025. AMD Vice President David McAfee refused to rule out further price increases at CES 2026. NVIDIA faces a similar situation, with the GDDR7 used in the GeForce RTX 50 series costing more than GDDR6, and the RTX 5090 already saw price increases in May. Industry analysts expect memory costs to stabilize no earlier than 2027.
This price increase is the latest chapter in a months-long series of hikes, and the structural logic behind it—AI consuming memory, AIB profit margins under pressure—shows no signs of abating. For consumers already considering purchasing a Radeon RX 9000 series card, waiting for prices to ease may risk facing even higher prices in the fall.
