China Building Waterproofing Magazine to Host Building Materials Retail and Building Renovation Forum in Hangzhou in September

en.Wedoany.com Reported - China Building Waterproofing Magazine will host the "Building Materials Retail and Building Renovation Customer Acquisition, Brand Communication Development Forum and the 9th Waterproofing Media Conference" from September 16 to 18, 2026, in Hangzhou. The event aims to help professionals in building waterproofing and related fields address challenges in customer acquisition and brand communication in the new media environment.

Currently, there is a prominent structural contradiction between high customer acquisition costs in public domains and difficulties in private domain conversion. Generative AI technology is profoundly reshaping the rules of customer acquisition and brand communication. The new media ecosystem has evolved from text and images to short videos and is now entering an era of full-chain AI empowerment. How to leverage AI technology to overcome difficulties, reconstruct brand communication logic with new media thinking, and precisely target potential customers has become a core issue for professionals in building materials retail and building renovation.

Since 2017, the magazine has successfully held eight sessions of the "Waterproofing Associations and Corporate Media Networking Conference," accumulating experience in new media operations and brand communication within the industry, laying the foundation for this forum. The forum is organized by Hangzhou Zuogong Waterproofing and Damp-proofing Engineering Co., Ltd. and will be held at the Hangzhou Platinum Hanjue Hotel (No. 9 Shashadong Road, Xihu District, Hangzhou).

Key agenda items include: thematic discussions focusing on AI and new media-enabled customer acquisition, new media strategies enhanced by AI, and corporate brand communication strategies in the AI era; sharing and showcasing of brands with outstanding communication influence; training, hands-on practice, and Q&A sessions on customer acquisition skills; and the announcement of corporate media influence assessment results.

Registration fees are: 1,500 RMB per person for those who register and pay before September 7, and 1,800 RMB per person thereafter. Accommodation costs are to be borne by participants, with hotel room rates as follows: 350 RMB per room per night without breakfast, 400 RMB per room per night with single breakfast, and 450 RMB per room per night with double breakfast. Individuals or organizations interested in co-organizing or supporting the event may contact the organizers. Contact information: E-mail: jzfs@jzfsonline.com; Office phone: 0512-65331374 ext. 800, 803, 801.