en.Wedoany.com Reported - The Platform SME Research Center of Kookmin University and Jocoding AX Partners Co., Ltd. signed a business agreement (MOU) on the 10th of this month, aimed at strengthening the generative artificial intelligence (AI) capabilities of digital small and medium enterprises (D-SMEs) and lifestyle brands, and supporting their growth through AI transformation (AX).

The Platform SME Research Center of Kookmin University announced on the 13th that this collaboration aims to combine Jocoding AX Partners' experience in generative AI education and consulting to create an entrepreneurial ecosystem for digital SMEs to advance into brand startups. Key contents of the agreement include: jointly developing generative AI educational content and operating online and offline courses; jointly promoting business consulting and practical guidance based on the needs of digital SMEs; and co-hosting generative AI education, seminars, forums, and results sharing sessions. According to the plan, the two organizations will launch a generative AI education course for joint member companies of digital SMEs in August this year, with participant recruitment starting at the end of July.

The Platform SME Research Center of Kookmin University is a specialized research institution dedicated to supporting the growth of digital SMEs (D-SMEs) and lifestyle brands based on digital commerce, aiming to build a healthy platform ecosystem. The center's main activities include research, education, and external projects. In collaboration with the Digital SME Association, a community representing approximately 1.7 million digital SMEs operating on digital platforms, the research center supports digital SMEs in accessing AX, investment, and global expansion opportunities, facilitating their J-curve development path toward becoming brand startups and even global lifestyle brands.

Kim Do-hyun, Director of the Platform SME Research Center at Kookmin University, stated: "Generative AI has transcended its role as a tool for improving the business efficiency of digital SMEs and is becoming a key growth means for creating new business opportunities. Through this agreement, we will develop substantive education and support programs tailored to the on-site needs of digital SMEs."

Cho Dong-geun, CEO of Jocoding AX Partners, stated: "For generative AI, how to apply it to one's own business is more important than understanding the technology itself. Jocoding AX Partners will actively cooperate based on its accumulated education and implementation experience to help digital SMEs connect AI with tangible results."