Wedoany.com Report-Jun 11, Three UK will begin a large-scale unlimited eSIM trial on 14 June, starting with the Rockstar presents Parklife Festival. This initiative offers music fans the opportunity to experience Three’s 5G network, which the company describes as the UK’s fastest. Participants in the trial will receive unlimited UK data, calls, and texts for a period of seven days. The trial is open to anyone with an eSIM-compatible smartphone and does not require users to change their current number.

The eSIM trial will expand across the country and include other major festivals sponsored by Three, such as Rockstar presents Wireless, Rockstar presents TRNSMT, Klarna presents Latitude, Rockstar presents Reading & Leeds, and Audi presents Wilderness. Ticket holders to any of these six events will be invited to pre-register for the trial to access Three’s network services during the festivals.

To commemorate the launch, Three has introduced a redesigned version of the iconic bucket hat, made from 500 recycled plastic SIM cards. The aim is to promote eSIM adoption, which eliminates the need for physical SIM cards.

Participants in the trial can also enjoy various perks through the Three+ rewards app. Benefits include offers from brands like Moonpig and Cineworld, and weekly £1 barista-made drinks from Caffè Nero and select local cafés and shops. At the festival venues, eSIM users will receive access to the Three platform, offering improved viewing spots and complimentary services such as phone charging.

This eSIM initiative follows Three Business’s earlier trial in Birmingham and Bristol, where companies were invited to test Three’s network before making any provider switch. The company is now extending the trial to individual users on a national level through popular summer festivals.

Andrew Foy, Director of New Products and Propositions at Three UK, stated: “We power some of the UK’s most iconic festivals with our 5G Network and we know how important it is to stay in touch with your friends and loved ones this summer. Helping keep music fans connected with this trial will also give people the chance to experience first-hand the glow of being a Three customer and our network.”

Three’s eSIM trial provides a no-cost opportunity for users to explore the features of the 5G network, including seamless connectivity and added digital services during high-traffic events. By using festivals as the platform for its rollout, Three aims to reach a broad audience and showcase its offerings in real-world environments.