Wedoany.com Report-Aug. 1, Chinese automaker Dongfeng officially launched nine new vehicle models in the Egyptian market on Wednesday during a ceremony held at the International Exhibition Center in Cairo. The event marked a significant step in the company’s regional expansion, introducing a mix of internal combustion engine, hybrid, and electric vehicles tailored to meet diverse consumer demands.

The new lineup includes the MAGE ICE, a compact SUV; the SHINE ICE, a sedan; and several new energy models such as the DONGFENG BOX, DONGFENG 007, MAGE EV, VOYAH FREE, VOYAH DREAM, VOYAH PASSION, and MHERO 917. These offerings reflect Dongfeng’s broader strategy to promote sustainable mobility solutions and provide greater variety in vehicle options for international markets.

Liao Qingli, General Manager for Dongfeng’s African market, emphasized the significance of this launch: “The new cars for the Egyptian market represent Dongfeng's advanced engineering techniques and innovation, as well as its desire to meet the growing needs of Egyptian consumers.” He also announced plans to establish an African regional office and an auto parts warehouse in Egypt to enhance after-sales service and logistical support.

Dongfeng, with over 50 years of experience in automotive manufacturing, operates in more than 100 countries and regions across Asia, Africa, South America, and Europe. Its growing international presence is supported by continuous investment in research, development, and technological innovation, especially in the field of new energy vehicles.

The company’s introduction of both electric and hybrid models in Egypt is aligned with global automotive trends and supports broader efforts to reduce vehicle emissions and enhance energy efficiency. The decision to expand local infrastructure such as warehousing and regional offices reflects Dongfeng’s commitment to long-term service and support in the region.

The launch also highlights the strengthening of automotive trade ties between China and African markets, with Egypt serving as a key regional hub. Dongfeng’s move is expected to contribute to the availability of more vehicle choices in Egypt and to support local economic activity through job creation and technical partnerships.

By combining a diversified product lineup with local investment plans, Dongfeng aims to strengthen its brand presence and deliver customized mobility solutions to meet the preferences and expectations of Egyptian consumers.