en.Wedoany.com Reported - He Yadong, spokesperson for the Ministry of Commerce, introduced at a regular press conference on May 21 that from January to April this year, China's service retail sales increased by 5.6% year-on-year, achieving a positive interaction between supply and demand. He Yadong stated that the foundation for "stability" is more solid, and the momentum for "progress" is more abundant.
Cultural tourism and leisure consumption formed the core engine of this round of service consumption recovery. With spring breaks in some regions overlapping with the Qingming and "May Day" holidays, residents showed strong willingness to travel. Service innovations and quality improvements in cultural exhibitions, performances, and sports events precisely met consumers' demands for personalized experiences. Online service consumption also performed strongly—with the booming development of online consumption and digital consumption, online service retail sales exceeded 2.4 trillion yuan, a year-on-year increase of 8.3%, with a growth rate significantly higher than that of goods retail sales.
He Yadong attributed the rapid development of service consumption to the dual driving forces of the market and policy. At the market level, the residents' consumption structure is shifting from "goods consumption-oriented" to "equal emphasis on goods and services," with the public's demand for high-quality and diversified service consumption continuing to be unleashed. At the policy level, the Ministry of Commerce, together with relevant departments, has continuously improved the "1+N" policy system for service consumption, combining activities such as the "Service Consumption Season" and "Chinese Food Festival" to create new diversified and integrated consumption scenarios.
He Yadong made it clear that service consumption is an important lever for expanding and upgrading consumption. Going forward, the Ministry of Commerce will work with relevant departments to expand the supply of high-quality services, promote the integration of service consumption formats, accelerate the cultivation of new growth points, and achieve resonance between consumption growth and people's well-being.
China's service consumption market is at a critical stage of structural upgrading. With the rise in residents' income levels and the transformation of consumption concepts, the proportion of service consumption in household consumption expenditure continues to rise, becoming a key variable in stabilizing the consumption fundamentals and cultivating new growth momentum. The rapid development in areas such as cultural tourism, sports, and digital consumption reflects the trend of consumption shifting from meeting basic needs to pursuing quality experiences. The policy direction clarified by the Ministry of Commerce this time—expanding high-quality supply and promoting format integration—is a direct response to this structural change.
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