en.Wedoany.com Reported - According to monitoring data from the Russian Food Union (Rusprodsoyuz) on May 22, the average retail price of strawberries (garden strawberries) in Moscow increased by 10.4% year-on-year, reaching 1,100 rubles per kilogram, but decreased by 41.8% month-on-month. During the same period, the wholesale price of berries in Russia was 300 rubles per kilogram, down 10.1% week-on-week, 41% month-on-month, and 2.9% year-on-year. Based on data from the analytical resource Check Index for May 1-25, 2026, the average price of 1 kilogram of strawberries in stores was 686 rubles, up 15% year-on-year, while the number of purchases increased by 30%. In federal chain stores in the capital, the average price per kilogram of strawberries was 1,120 rubles as of May 20.

Tamara Reshetnikova, General Director of Technologies of Growth, noted that almost all garden strawberries sold in the Moscow region a week ago were imported from Turkey, Azerbaijan, and Uzbekistan, but the share of domestic berries from the Krasnodar Territory and Crimea is gradually increasing. She stated that Kuban garden strawberries differ significantly in appearance and taste from imported products, typically being smaller but with a stronger aroma and better flavor. However, the gradual entry of Russian producers into the market has not yet led to price reductions, and domestic berries are usually about 30% more expensive than those from Azerbaijan or Turkey. Reshetnikova mentioned that the current retail price of garden strawberries from protected cultivation (greenhouses) is 750 rubles per kilogram, compared to about 600 rubles per kilogram last year.

Reshetnikova predicted that garden strawberries grown in open fields in the south will soon enter the market, potentially causing prices to begin declining. By the end of June, the Central Federal District will start actively harvesting berries, traditionally the period of the lowest prices in the season. She estimated that this year, prices will be at most 400-500 rubles per kilogram. She further explained that prices are unlikely to be cheaper because recent cold weather and hail in some areas of the southern regions (such as Rostov Oblast) may have caused garden strawberries grown in open fields to die or lose their marketable appearance. She emphasized that further price dynamics will depend on weather conditions, with warm and sunny weather in the first three weeks of June being crucial for forming tasty, marketable berries and achieving high yields.

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