en.Wedoany.com Reported - Replica and Arity have jointly launched the Safety Hub platform, designed to provide public agencies with proactive tools to identify and mitigate road risks before accidents occur, replacing the traditional model of responding to injuries after the fact.
The two companies stated that the platform addresses long-standing limitations in road safety programs. Currently, most agencies rely on accident data to guide decision-making, but this data is typically six to 18 months old, reflecting locations where hazards have already caused harm rather than where risks are currently accumulating.
According to data from the National Highway Traffic Safety Administration (NHTSA), nearly 40,000 people die in road accidents in the U.S. each year. Against this backdrop, the two companies believe that adopting a more predictive approach is urgent.
Safety Hub combines Arity's mobility data with Replica's data on travel patterns. Arity's data captures driving behavior—including speeding, hard braking, and distracted driving—from over 50 million active connections, covering approximately one in five U.S. drivers. Replica's data encompasses various travel modes, including pedestrians and cyclists. Accident records from agencies and federal sources are also integrated to form a complete picture. The two companies stated that the platform is designed to protect privacy throughout the process.
The platform enables agencies to identify locations where pedestrians and cyclists face the greatest risk from dangerous speeds, conduct analyses such as high-injury network and corridor risk profiles, and assess whether safety interventions are achieving the desired results. The companies noted that tasks that previously took months can now be completed in days.
As part of the partnership, Arity has also made a strategic investment in Replica to support the long-term partnership and the platform's future development.
Nick Bowden, CEO and co-founder of Replica, said that every agency's goal is to reduce deaths and serious injuries to zero, and Safety Hub helps teams identify where risks are accumulating, prioritize interventions earlier, and better understand whether safety investments are improving outcomes over time.
Gary Hallgren, President of Arity, added that improving road safety begins with providing communities with the insights they need before tragedies occur. By leveraging its own driving behavior data, along with Replica's datasets and expertise in multimodal travel, the platform offers a more complete, real-time view of risk, enabling agencies to act earlier and more effectively to save lives.
Safety Hub is now available to public agencies committed to reducing road deaths and serious injuries.
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